Is Buying Backlinks Right For You?

When you are looking for search engine optimization tips and tricks online it can hard to be able to discern what is best. There are all sorts of conflicting information available. One area people still argue about is buying backlinks. Everyone wants as many backlinks as possible and it’s only natural that some people would try to buy their way to the top. After all, being at the top means a greater potential for profits. Of course, any situation where these sort of shortcuts are available creates a number of problems.

The short answer is that you should avoid buying backlinks. Google isn’t an advertising service, even though it has ads. There has to be some difference between the ads on the top and right and the actual content of Google searches. If Google let sites buy backlinks with impunity then suddenly every link on the front page of Google would essentially be a paid advertisement. This is the reason Google pays people good money to fight bad backlinks any way possible.

Some people want to complain that they can’t just buy backlinks. They think their freedom is being unnaturally restrained. This is understandable to some degree, but short sighted. There is pretty much always a site out there with deeper pockets than you. This means that ultimately Google could turn into a world completely ruled by the sites that are willing to shell out top dollar for top ranks. Suddenly Google would just be completely filled with the big boys who can buy ranks. It would be practically useless to users and sites that don’t have huge budgets. When you buy backlinks it will always be a cat and mouse game between you and Google and if you’re caught the consequences can be major, know more from marketing agency Bangkok at

Buying backlinks hurts everyone. It takes the emphasis off quality content and puts it on paying the most money possible. Suddenly ranking would be unrelated to what information and services you can offer, rather it would be based on how much money you can offer. This is something no one who uses Google should want. If you are an honest business person you should be glad that Google does this. Even if it means more work in the short run it means there is greater potential for success in the long run for any high-quality site. Not just for the sites that can afford to buy their way to the top.

Ultimately if you want Google to like your site you should go to the source and see what they recommend. Google has published a number of guidelines with regards to what they want and what they don’t want. Anyone interested in long term contact SEO agency needs to get familiar with these guides. Not to say that you have to follow everything they want to the letter, but you should at least know what you’re doing when you go against their will. There are always risks to violating Google’s wishes.

The Right Way To Improve Your Corporate Website

When it comes to online platforms, their success cannot be measured through a single factor. This is because they are composed of various elements that are dependent on each other. Some factors that influence the usability of the website include profitable content, easy navigation, attractive design, etc. Since the attractiveness of the platform can affect the consumer decision to a significant extent, this article is concerned with improving the visual content of the website.

Place a Professional Logo
A logo is essential to create brand awareness. Inserting your company logo on the homepage will not only create a good first impression, but will also ensure that the brand is given a place in the consumer’s long-term memory. It will definitely make your organization and the website look more professional. You can link your homepage to the company logo since it will help you to attract more attention towards the company branding.

Avoid Clutter
This is an important factor that you must ask your web designer to be extra concerned about. No one would like to visit a website that is unorganized. When information is placed on random spots, it can be quite difficult for the consumer to find the required details. Content clutter usually occurs when there is an overload of information. For example, you do not have to incorporate too many images just to make the website colorful.

Easy Access
When creating the platform, the digital marketing agency must remember that people will be accessing the website through devices. Therefore, you must cater the visual content appropriately. For instance, using tiny fonts can be convenient and can result in eye strain for consumers who visit the website through their mobile devices. So, you must use a font size that can be seen and understood by all your customers. Note that the font size must never be smaller than 11pt.

Strategic Use of Colors     
Although it is important for you to make the website appealing and colorful, you would not want your company website to look like a rainbow either. Always stick to neutral colors since they create an elegant and professional outlook. It is also important for you to ensure that the colors you use on your website represent and compliment your company brand. If the visual appeal, in terms of the colorings, of the platform is no consistent with other marketing material, the platform will become the odd one out. Try not to worry about the costs of the designing process too much since you will be able to benefit from it on the long term.